Retail Opportunities
Callaway County covers almost 850 square miles. With so much opportunity available throughout the county, Callaway County has proven to be an ever-growing location for housing new businesses and industries, both small and large.
| BUSINESS SECTOR | POTENTIAL SALES | ACTUAL SALES | TOTAL LEAKAGE | LEAKAGE PERCENTAGE |
|---|---|---|---|---|
| Cosmetics, Beauty Supplies, Perfume Stores | $2,961,118 | $0 | $2,961,118 | 100% |
| Saw, Needlework/Place Goods Stores | $1,083,537 | $0 | $1,083,537 | 100% |
| Musical Instrument and Supplies Stores | $951,936 | $0 | $951,936 | 100% |
| Office Supplies, Stationary, Gift Stores | $8,884,109 | $194,560 | $8,649,549 | 98% |
| Gift, Novelty and Souvenir Stores | $4,730,391 | $115,715 | $4,614,676 | 98% |
| Hobby, Toys and Souvenir Stores | $2,958,334 | $76,587 | $2,881,747 | 97% |
| Jewelry Stores | $9,631,588 | $445,613 | $9,185,975 | 95% |
| Specialty Food Stores | $7,501,910 | $399,354 | $7,102,556 | 95% |
| Furniture and Home Furnishing | $12,729,651 | $1,075,076 | $11,654.575 | 92% |
| Household Appliance Stores | $1,614,227 | $128,874 | $1,485,353 | 92% |
| Special Food Services | $8,202,189 | $1,115,848 | $7,86,341 | 86% |
| Department Stores (Excluding Leased Departments) | $34,636,844 | $5,932,425 | $28,704,419 | 83% |
| Electronics and Appliance Stores | $11,716,348 | $2,363,038 | $9,353,310 | 80% |
| Clothing and Clothing Accessories Stores | $29,547,262 | $6.519,059 | $23,028,203 | 78% |
| Men’s Clothing Stores | $978,967 | $0 | $978,967 | 100% |
| Women’s Clothing Stores | $3,754,438 | $704,923 | $3,049,515 | 81% |
| Children’s, Infants Clothing Stores | $962,842 | $0 | $962,842 | 100% |
| Family Clothing Stores | $8,371,065 | $3,596,884 | $4,774,181 | 57% |
| Clothing Accessories Stores | $670,960 | $0 | $670,960 | 100% |
| Other Clothing Stores | $1,433,691 | $624,372 | $809,319 | 56% |
| Full-Service Restaurants | $33,408,882 | $9,055,390 | $24,353,492 | 73% |
| Health and Personal Care Stores | $42,400,796 | $17,943,070 | $24,457,726 | 58% |
| Shoe Stores | $2,575,555 | $1,147,267 | $1,428,288 | 55% |